ZOAJE

Reason 2/5: Why you should buy handmade

Reason to buy handmadeClément NUSBAUMERComment
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You may think that a designer draws sketches until the sample resembles something good enough. It does not stop here for artists handcrafting their own pieces. Each of them tells a different story through their designs.

REASON #2

A STORY BEHIND EACH PIECE

A unique reason for designing

The story begins as soon as you are facing the artisan's shop. It can be the original display, the type of store or even the street where the store is.

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From concept-stores to designer shops, ZOAJE makes sure that the environment around which their collections are displayed will take customers into a Journey.

The brand chose large cities all over the world and trendy streets to establish itself. Following their message, design, and materials, ZOAJE's display is minimal, dainty and bright. From golden stands to marble, cactus to wood, the brand is taking its admirers "anywhere they want to go".

A conversation piece

Artists put all their creativity, their passion and their experiences into their handmade pieces. Following the motto "Life is a journey", ZOAJE continues its story by attributing a country name to each jewelry sets.The Indonesia set is characterized by the Tropical Jasper gemstone and its dark green color representing the deep and mysterious Indonesian jungle. The Greece set and its round shaped Lapis Lazuli gemstone reflect the celestial blue color reminding of Greece's rooftops. The jewelry is becoming a conversation piece.

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A meaningful gift

Handcrafted jewelry has more meaning than a mass-produced one. Offering this kind of gift is meaningful as you match the personality and identity of the person to the jewelry’s story. Birthstones, customized engraving or even jewelry matching countries, ZOAJE has it all. Each week an article is posted on their blog and Facebook page to explain each jewelry set and the journey they want to take you in, gemstones’ properties, meaning and much more. 

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All this to say THANK YOU for choosing handcrafted and supporting ZOAJE and our dreams.

Join our Journey, we are waiting for you with open arms!

 

www.zoaje.com

What is Gold-Filled?

Clément NUSBAUMERComment
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Zoaje is a French brand of dainty handmade jewelry.

We choose to use Gold-filled instead of Gold-plated. We believe that the beauty of owning jewelry is, in part, the relationship between owners and their jewels.

 

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OUR MATERIAL

what is gold-filled?

Gold-filled jewelry are made with a base metal (most often Brass) covered by a very thick layer of 14k solid gold with a process combining pressure and heat.

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At Zoaje, we only use gold-filled imported from the United States since it is the only country holding the patent for producing gold filled with every component having the hallmark “14KGF”.

To be classified as gold-filled jewelry, the piece is legally required to contain at least 5% of its overall weight in solid gold but the average is between 5 ~ 10%.

ADVANTAGES

why choose gold-filled?

ZOAJE JEWELRY

At Zoaje, we use 14k yellow Gold-filled and 14k rose Gold-filled raw materials to handcraft our dainty jewelry.

our gold-filled earrings

our gold-filled necklaces

our gold-filled bracelets

our gold-filled rings

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www.zoaje.com

Escape to the deep blue Mediterranean Sea with the GREECE set.

Set of the Month, BirthstonesClément NUSBAUMERComment
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As summer is around the corner, ZOAJE is glad to introduce you to its GREECE set in 14k gold-filled and natural Lapis Lazuli gemstone.

GREECE SET

necklace and earrings

The GREECE set main piece is a round shaped Lapis Lazuli gemstone. The celestial blue color of the stone is the same as the Mediterranean Sea surrounding Greece. Its round shape also reminds of the blue rooftops we can find walking down the streets of Santorini.

Filled with gold flecks, the gemstone represents Greece thousand islands lost in the deep blue sea. This collection's purpose is to give you a fresh sea breeze feeling anywhere you wear it to.

ABOUT LAPIS LAZULI

origin and meaning

Also known as the Zodiac stone of Sagittarius, Lapis lazuli gemstones are famous for their intense royal blue color filled with gold flecks. The celestial blue of the stone is a universal symbol of wisdom and truth; it was often reduced to the most expensive ultramarine pigment.

For generations, they have been offered to family members or friends as they represent one’s willingness to work on difficult relationships. Also known to bring calmness to life, Lapis lazuli is recommended for people having a stressful job.

HOW TO WEAR

all our tips

Certified hypoallergenic and time-resistant, there is no limit with this set. We recommend wearing the necklace and earrings together if you're wearing bright clothes. The intense color of the GREECE set is enough to highlight your overall outfit.

Brunettes and long-haired girls can focus on wearing the GREECE necklace with the VIETNAM earrings. The gold V-shaped earrings will stand out from your hair and brighten your skin tone giving it a fresh look, as the blue necklace creates a contrast between your skin and hair color. It is a nice way to balance colors.

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You can also pair the GREECE earrings with the VIETNAM necklace if you are looking to emphasize the color of your eyes. This combination is particularly recommended for girls with short or light hair.

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The GREECE collection is the perfect gift to offer to close relatives

- or to yourself!

 

www.zoaje.com

Reason 1/5: Why you should buy handmade

Reason to buy handmadeClément NUSBAUMERComment
 
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Today, we live in a consumer society where, from enormous earrings to minimal necklace, the choice is endless but there is a real difference between buying handcrafted jewelry and mass-produced ones.

#1 SUPPORTING REAL PEOPLE

Contributing to a dream

When you buy handmade products, you support real people. You know your money will directly contribute to the financial independence of the artist and the local economy. You are supporting designers you admire for their creations, investing directly in the dream they are building and sharing. No big corporation is cashing and splitting the money!

 Camille &nbsp;- Every time she receives your orders 👏🏻

Camille - Every time she receives your orders👏🏻

Tight-knit community

Support artists and you support the community around them. At ZOAJE we choose to only work with independent businesses, from partners to suppliers, we all form a tight-knit supply chain that grows along the community around us, including you. 

Quality is reflected in the time spent building those relationships. We carefully choose natural gemstones from suppliers we personally know and trust since years. Every detail has its importance. We also recently partnered with MOHME, a French apparel brand, with which we share office and ideas every day.

  Hélène @MOHME - Camille @ZOAJE - Maude @MOHME

Hélène @MOHME - Camille @ZOAJE - Maude @MOHME

One-on-one relationship

The benefit of buying handmade is in developing a closer relationship with an artist than spending money in a department store. Investing in handcrafted jewelry means forming a one-on-one relationship with the crafter. You get a chance to know the designers. He will personally take the time to tell his story, his inspiration and make sure you are satisfied with your shopping experience.

Every comment and feedback are warmly received and are taken into account.

All this to say THANK YOU for choosing handcrafted and supporting ZOAJE and our dreams.

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Join our community, we are waiting for you with open arms!

 

www.zoaje.com

Escape to a tropical paradise with the INDONESIA set

Set of the Month, BirthstonesClément NUSBAUMERComment
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For this new season, ZOAJE is glad to introduce you to its INDONESIA set.

INDONESIA SET

necklace and earrings

The color of this collection is perfect for Spring as it is composed of a lovely rose gold-filled and tropical green Jasper. The dark green gemstone reminds of Indonesia's adventurous deep forest and tropical weather. The shape of the jewelry resembles the shiny moon watching over the mysterious jungle of Indonesia. Its gentle half-moon contour creates a dainty jewelry that suits all kind of face shape. This collection's purpose is to give you a paradisiac feeling anywhere you wear it to.

HOW TO WEAR

all our tips

Certified hypoallergenic and time-resistant, there is no limit with this set. We recommend wearing the necklace and earrings together if you're looking for a sophisticated look. Matching these two with your look of the day will upgrade your outfit to a whole different level. Dressing up for special occasions has never been this easy. This elegant and chic style creates the perfect outfit to go out and stay classy easily.

The set can also be paired with another piece of simple rose gold-filled jewelry. We particularly like to wear the INDONESIA necklace with the ENGLAND earrings to emphasize on the gemstone's tropical green. This set is recommended for girls with dark hair. The brightness of the gold accentuates their perplexion as the green Jasper creates a contrast between the tone of the skin and the hair.

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As for light hair, we suggest wearing the INDONESIA earrings with the POLAND Bangle. The color of the stone will contrast with your hair color, plus the dark green of the Jasper will highlight your tone. You can be sure that the earrings won't get lost in your hair!

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ABOUT TROPICAL JASPER

origin and meaning

Also known as Kambaba Jasper, the tropical Jasper is a rare variety of Jasper gemstone originally from Madagascar and South Africa. After being around for 3 billion years, it is one of the oldest minerals of the planet. Its dark green color reminds of deep tropical forests. Jasper is the planetary stone of Aries. This means that girls fortunate enough to be born between the 21st Mach and 19th April can benefit from the stone properties.

Representing the beginning of Spring, the Jasper stone is also a symbol of a fresh start. It is the ideal season to do a cleaning spree in your life and take back control of it.

The INDONESIA collection is the perfect gift to offer to someone who needs strength and balance for her new beginning. It is a simple gesture to show compassion and support to your loved ones.

www.zoaje.com

Zoaje - Showroom Grand Opening

Clément NUSBAUMERComment
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Last Saturday was ZOAJE Grand Showroom Opening in Shanghai!

The French dainty jewelry brand was launched in France, 2013 and expanded to China 3 years ago. Once their collection was introduced to the Chinese market, the results were better than expected, and so they decided to take it to the next level - Opening their own Showroom.

SHOWROOM

grand opening

Located on one of the most iconic districts of Shanghai - former French concession - the Showroom opened its doors on Anfu Road. The space has a typical Parisian style architecture with a twist of art-déco that makes it very unique. An old fireplace and big terrace overlooking a well-cared-for garden give you a real sense of tranquility and peace on a sunny day.

ZOAJE and the French apparel brand MOHME decided to share this showroom and, together, they cultivate a French fashion ambiance in the middle of Shanghai. With both teams’ collaboration (and a great weather!), the Showroom was inaugurated with style, conversation, and good vibes! Jewelry lovers from all around the world came to view the new collection; not only Europeans but also Americans, Chinese, as well as Brazilian shoppers came to “live” the - Scandinavian Dream - collection and spend some quality time with the designers!

Some colorful macaroons, chouquettes, and drinks were offered for the guest to enjoy and a lucky draw made 4 women very happy!

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We would like to take the time to thank you - our loyal costumers & fellow followers - for those beautiful moments shared together and captured forever.

With love ♥️ Zoaje team

www.zoaje.com 

WIN OUR “NUIT PARISIENNE” BOX | MOHME Paris x ZOAJE

Clément NUSBAUMERComment
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THE STORY

MOHME and ZOAJE is the story of 2 designers falling in love at first sight. The 2 brands share the same values : offering unique, qualitative and timeless pieces that you can wear from day to night, from work to weekend anywhere and for any occasion.  

We both definitely love minimalist designs, are inspired by our Nordic neighbours sense of style and we love to pay attention to small details. And because details matter, we thought that ZOAJE refined jewels would be the perfect match to finish our versatile MOHME wardrobe. 

So here was born the idea of offering you a Christmas box for a perfect "NUIT PARISIENNE"* (*Parisian night) with both our iconic creations.

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HOW TO PLAY ?

The contest is open on Instagram. To celebrate Christmas and New years’ eve, MOHME and ZOAJE let you win their box ✨ “NUIT PARISIENNE” 🥂 worth 345€. Participate and win the ICELAND necklace created by ZOAJE in 14k gold filled and white Turquoise and the dark green NIGHT clutch designed by MOHME Paris in fur and lamb leather. 

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To participate, follow these easy 3 steps :


1. Follow the 2 accounts @zoaje @mohmeparis
2. Comment and tag 3 of your friends
3. Discover the results of this lucky draw on Wednesday December 20th at 5pm⚡️🎉💛

#mohmexzoaje #zoaje #mohmeparis #christmasbox #alliwantforchristmas #nuitparisienne #lifeisajourney #daintyjewelery #1jenesaisquoi #mohmelovetoplaygames #goldfilledjewelry

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A LITTLE INTRODUCTION OF MOHME

The designers

A YING & YANG DUO  

Maude brings her wild imagination, artistic sensibility, and attention to details while Helene with her positive communication aura, impulsiveness and forceful personality provides full energy to the duo. The founders complementarity lie in their long friendship, values, and sense of style. Before being partners, Maude and Helene were already friends. A 10 years friendship, nourished around a shared passion for fashion and the dream to create their own label. A trip to China in 2009 made it happen. They fell in love with the energy and booming creativity of Shanghai and knew China would be the ideal place to launch their dreamed project. Back in Paris, the duo built up their experience working for internationally renowned brands such as CELINE, SANDRO, and THEKOOPLES. In 2016, in Shanghai, MOHME was born.

THE BRAND

The brand is simply the dreamed wardrobe of 2 designers, in line with their personality traits. Inspired by the Chinese lifestyle fused with French aesthetics, MOHME's vibrant purpose is to create a unique city lifestyle brand (including womenswear, accessories and unisex styles…) rethinking fashion codes and seeking to provide today’s style maven with options for everyday and every occasion. 

MOHME embodies the new wave of French girls whose styles evoke  boldness, audace, curiosity, handling and mixing colors, prints and cuts with un je ne sais quoi.

 

Where to buy MOHME PARIS ?

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WHAT'S INSIDE THE BOX ?

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GOOD LUCK !!

YOU HAVE UNTIL THE 20th OF DECEMBER TO PARTICIPATE !!

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www.zoaje.com

Gold-filled VS Gold-Plated

Clément NUSBAUMERComment

You may have askted yourself "isn't Gold-filled the same as Gold-Plated?". Well the answer is no.

Here is a small picture explaining the difference :)

ZOAJE - GOLD-FILLED PLAQUETTE CHINESE ENGLISH FRENCH 170317 (2)

Gold-filled is a quality alternative to solid gold. This treatment, coming from the United States, consists in the application of a strong solid gold layer on the base metal with heat and pressure. Gold-filled is not to be confused with Gold Plated as there are indeed 50 to 100 times more gold in a Gold-filled product than in a Gold Plated one (Gold-filled is legally required to contain 5% of solid gold by weight). Gold-filled is much more valuable and durable than gold-plated; it does not flake, fade nor change color. Anyone who can wear Gold can wear Gold-filled without any risk of an allergy (even with earrings!). Gold-filled jewelry is an economical alternative to solid gold and can be easily cleaned. At Zoaje, we use 14k and 18k Gold-filled.
 


Here are a few of our jewels made with 14k and 18k Gold-filled:

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